Food & Beverage

Operating Portfolio

Namaste (Nay Pyi Taw)

  • Signing date: March 2016
  • # of Covers: 66
  • Cuisine: Indian

Mangalam (Yangon)

  • Signing date: March 2016
  • # of Covers: 36
  • Cuisine: Indian

Rationale

Rising average consumer incomes are driving demand for higher quality products and experiences.

Today, the food scene in Yangon is changing rapidly. Outside Yangon the pace of expansion is more tepid; however, the opportunities are just as exciting as continued urbanisation drives demand for new, unique restaurant concepts.

In 2010, consumer spending in Myanmar on food was estimated to be $20bn. By 2030, this is expected to reach $36bn.

Our Approach

MSH is focused on serving high quality, hygienic food in a lively environment at an affordable price, appealing to a wide range of customers. Competition is intense in Yangon and as such MSH is also looking to source locations in key cities throughout the country to gain a first mover advantage.

MSH formed Kipling Global Hospitality Group (“Kipling”), a best-in-class hospitality management group that has the resources, expertise and ability to become the market leader.

Kipling manages MSH’s restaurant operations and ensures the integrity of the brands owned and operated by the group.

CASE STUDY: Mangalam (Yangon)

Mangalam is the first South Indian restaurant to cater to the middle class in Myanmar by concentrating on food quality and creating a memorable dining experience. Mangalam is wholly owned by Kipling and will be expanded throughout Yangon and the country.

MSH led this deal by:

  • Sourcing the location
  • Negotiating all legal agreements
  • Obtaining relevant authorisations
  • Developing the restaurant concept
  • Renovating the location
  • Hiring and training the front and back of house personnel
  • Managing day-to-day operations of the restaurant
The flagship location is on the corner of Merchant Road and Bogalay Zay Street in Botahtaung Township and features 36 covers. The chef is an Indian national who has spent his entire career in India preparing modern and traditional Indian dishes. The restaurant decorations are authentically Indian and provide photo opportunities to share with friends via social media.

What We Seek

MSH, through Kipling, is looking to help international concepts enter the Myanmar market as well as to expand brands under management throughout the country. The team is well-experienced and is willing to consider managing restaurants.

If you want to bring one of our brands to your city, are interested in establishing your brand in Myanmar or would like any additional information please contact us at jonathan@ms-holdings.com