Rationale

In an increasingly globalized world, world-class education is crucial to the development of Myanmar. Spending on recreation, education and culture in Myanmar was $2bn in 2010 and by 2030 this is expected to increase to $14bn.  With just 1% of GDP being spent on education and a relatively low rate of English literacy in the country, Asia Strategic believes there is a huge opportunity to be an instrumental player in this growing market.

In 2017, Asia Strategic acquired rights to operate Wall Street English, a leading English language training provider, to equip the existing workforce who aspire to stand out in the job market with English literacy.  Following the success of Wall Street English Myanmar, Asia Strategic seized an opportunity to narrow gaps between skilled graduates and the demand in the job market.  In 2019, Asia Strategic set-up Yangon American International School, a K-12 school, to deliver world-class education to Myanmar’s upcoming generation and shape them to become global citizens with an international perspective.

Approach

By partnering with reputable educators with a record of global best practices and standards, Asia Strategic is focused on becoming the largest English language learning provider and one of the largest private education businesses in Myanmar.

Asia Strategic signed an exclusive development and franchising agreement with Pearson to develop ten Wall Street English (“WSE”) language centres across Myanmar over the next ten years. Wall Street English is a leading English language learning provider with over 450 centres in 27 countries. Wall Street English has developed a proprietary blended learning method leveraging digital technologies, native English teachers and proven teaching methods.

Asia Strategic led this deal by:

• Negotiating and structuring the deal with Pearson and Wall Street English
• Sourcing and securing the location
• Designing and renovating the centre
• Identifying the CEO and hiring the head office and centre team
• Supporting the team training
• Standardising day-to-day operations

In early 2020, Asia Strategic seized an opportunity to acquire the rights to WSE Vietnam along with 7 WSE centres operating in and around Ho Chi Minh City. Through this acquisition, Asia Strategic will leverage its successful track record and expertise in operating WSE in Myanmar to this nearby market

What We Seek

Asia Strategic is focused on expanding the Wall Street English franchise throughout Yangon and beyond. Asia Strategic has also started evaluating whether to add other educational products such as vocational training to its offering overtime.

The team is keen to evaluate partnerships in other educational segments. Our market knowledge of and operational experience in Myanmar makes us an attractive business partner.

If you have a query or would like any additional information please contact us at  enquiry@ms-holdings.com